Choosing the right branded merchandise and apparel for your business can be challenging. I always find myself asking or getting asked the following questions: What products are popular? What's cool right now? How do I stay on trend? What products are trending? How do I stay current?
Branded promotional products and company apparel are fantastic tools for reaching your target audience or engaging employees. However, it's not just about giving away a cool item or another branded t-shirt; it’s about staying on trend and aligning with the latest movements in today's culture.
As the rapid adoption of AI tools continues to reshape businesses, the line between what’s ‘real’ and what’s ‘artificial’ is increasingly blurred. This evolving landscape has given rise to a fascinating new trend in branded merchandise and apparel: the 'AI Rebellion.' This trend isn’t about rejecting AI but rather about striking a balance between the high-tech world we live in and a yearning for simpler, more nostalgic times. As AI becomes more ingrained in our daily lives, the 'AI Rebellion' trend brings a refreshing counterbalance, celebrating retro aesthetics and the charm of the past.
What is AI Rebellion?
'AI Rebellion' taps into nostalgia by embracing retro designs and products. This trend reintroduces vintage aesthetics, offering a laid-back alternative to today’s sleek, tech-driven looks. Whether it’s vintage graphics, retro color palettes, or classic materials, 'AI Rebellion' is about reviving the past with a modern twist.
Who is it for?
Ideal for brands that want to showcase a fun and relaxed identity, 'AI Rebellion' resonates with audiences who appreciate cool, retro vibes. It's perfect for brands that emphasize creativity, good vibes, and a touch of nostalgia.
How to Embrace It
While 'AI Rebellion' might not suit a complete brand overhaul, it’s perfect for specific events or campaigns. Consider incorporating this trend into your next trade show or promotional event by using retro-inspired gear or offering giveaways that channel a 'groovy' vibe.
'Hyper-Aware Consumerism' is more than just a trend—it's a movement that is resonating deeply with Millennials and Gen Z. If your target market includes these younger generations, or if you're seeking to engage and retain employees from these demographics, this trend is one you can't afford to ignore. The demand for brands that prioritize ethical practices, sustainability, and social responsibility is skyrocketing, making it crucial for companies to align with these values to truly connect with the new wave of conscious consumers.
What is Hyper-Aware Consumerism?
This trend is all about making intentional, thoughtful purchasing decisions. It emphasizes sustainable, eco-friendly products and those supporting minority-owned businesses. The focus is on buying with purpose, not just for the sake of purchasing.
Who is it for?
This trend is ideal for brands committed to environmental stewardship and social responsibility. It appeals to conscious consumers seeking brands that align with their values.
How to Embrace It
When planning your next branded merchandise or apparel project, prioritize products that support social or environmental initiatives. At SOLV, we offer exclusive lines dedicated to sustainability and social impact. We want to ensure your merchandise not only represents your brand but also makes a positive statement in the world.
When it comes to branded merchandise and apparel trends in 2024, one thing is clear: neutrals are having a major moment! But forget the "standard" beige and white that you typically think of when it comes to neutrals. Now enter the era of 'New Neutrals,' where the idea of palette have expanded far beyond the basics. Today's neutrals are inspired by rich wine-toned hues, earthy browns, soft greens, gentle blues, and even pale pinks. These fresh, versatile colors are offering a modern, stylish twist on a timeless and classic color palette.
What is New Neutrals?
'New Neutrals' is the hottest trend in branded merchandise and apparel, focusing on sophisticated, on-trend shades. Updating your team’s wardrobe with these colors will keep your brand looking fresh and current.
Who is it for?
This trend suits companies aiming to elevate their style and stay ahead of the curve. If your past branded apparel isn’t getting the attention it once did, it might be time for a refresh with 'New Neutral' colors.
How to Embrace It
Review your brand's color palette and explore how you can incorporate these muted, sophisticated tones. Embracing 'New Neutrals' is a strategic move that will enhance both style and brand perception.
While 'Quiet Luxury' may not be a brand-new trend in the realm of branded merchandise and apparel, it's quickly becoming an essential strategy for companies looking to elevate their physical goods from ordinary 'swag' to sophisticated 'merch.' This trend focuses on the subtle yet powerful impact that promotional products and apparel can have.
What is Quiet Luxury?
'Quiet Luxury' focuses on high-end, sophisticated items and designs that reflect your brand’s values without being overly flashy. Think sleek designs and luxurious materials that make a subtle yet powerful statement.
Who is it for?
This trend is perfect for brands that want to convey refinement without being gaudy. It appeals to those who understand the power of subtlety and wish to leave a lasting impression.
How to Embrace It
To capture the essence of 'Quiet Luxury,' avoid bold, visible logos. Opt for tone-on-tone designs that create a monochromatic look, aligning your brand with a sophisticated, modern aesthetic.
As we navigate a post-pandemic world, there's been a significant shift in how employees and teams view their lives outside of the office. After years of restrictions, there's a renewed passion for adventure, exploration, and living life to the fullest. This resurgence of adventure has given rise to the 'Wanderlust' trend, which is all about supporting and celebrating these newfound passions.
What is Wanderlust?
'Wanderlust' is about providing your audience with products that enhance their adventures. Whether thats encouraging them to explore the outdoors, relax at home, or pursue hobbies; giving the gift of adventure is a must.
Who is it for?
This trend is perfect for 'Explorer' brands that support their team’s personal passions. By offering branded items that fit their lifestyle, you show that you value and support the whole person, not just the employee.
How to Embrace It
To embrace the Wanderlust trend, consider what your team enjoys outside of work. Source gifts that align with these interests, providing branded merchandise that enhances their out-of-office experiences.
In a world where stress and burnout are all too common, the focus on emotional and mental well-being has never been more important. Enter the 'Inner Peace' trend—an emerging movement that's all about helping individuals take better care of their mental and emotional health. Organizations are now reimagining their benefits and workplace culture to prioritize the well-being of their teams, recognizing that a happy, healthy employee is a more productive and engaged one.
What is Inner Peace?
'Inner Peace' is about offering items that promote relaxation, stress reduction, and personal rejuvenation. It's not just about a catchy slogan but selecting items that truly support well-being.
Who is it for?
This trend is perfect for organizations looking to address employee well-being. If your team frequently mentions stress or burnout, this trend is for you.
How to Embrace It
Focus on finding branded products that embody relaxation and personal care. Give meaningful and memorable swag & apparel, that shows your team that you value them as much as their professional contributions.
As Millennials and Gen Z continue to reshape the workplace, the concept of traditional work culture is being turned on its head. Welcome to the 'Corporate Culture Shakeup,' a trend that’s quickly gaining momentum as we head into the final quarters of 2024 and beyond. In a post-pandemic world, the younger generations are redefining what it means to have a job, prioritizing flexibility, autonomy, and a strong sense of purpose. This trend reflects a seismic shift in corporate culture, with a focus on creating work environments that resonate with the values and aspirations of today’s workforce.
What is the Corporate Culture Shakeup?
This trend emphasizes creating work environments that resonate with the values of today’s workforce. In branded merchandise, this translates to products that reflect modern work-life balance and individuality.
Who is it for?
This trend is ideal for companies eager to attract and retain top talent from younger generations. If your organization focuses on creating an inclusive, forward-thinking work culture, this trend is for you.
How to Embrace It
To embrace the 'Corporate Culture Shakeup,' think about how your branded merchandise can reflect values like flexibility and purpose. Consider comfortable work-from-home essentials or personalized items that make employees feel unique.
All in all, trends are just that, trends. And some of them might not be right for you brand or marketing strategy. However, being aware of what is popular among consumers and employees is important if trying to engage and attract the right people to your brand. If your company needs any ideas to stay on-trend with your next branded merchandise and apparel project, reach out and start a conversation with our team!