MEDIA

KIT.

We're thrilled your're here and excited to see you enthusiasm for all things SOLV! To keep our brand looking as sharp and adventurous as we are, we've laid out some guidelines to make sure we're all on the same trail.

Take a moment to familiarize yourself with these tips to keep our brand looking great!

Last Updated Jan 1, 2025

Shaking Image Effect

MEDIA

KIT.

SOLV LOGO GUIDELINES

The SOLV Logo is our brand’s most recognizable element. The development and use of other logos for the brand is not permitted.

CLEAR SPACE

The SOLV logo uses a clear space to maintain clarity and impact of the logo. The space around the logo should be kept clear of any competing objects, graphics, images, and typography.

The clear space around the logo is determined by the height of the letter ‘V’ in the word SOLV.

LOGO SIZE

The SOLV logo can be used at smaller sizes. The smallest approved size to use this logo is 0.25 inches or 24 pixels.

LOGO COLORS

Pantone 185 C
CMYK 3-99-92-0
RGB 232-29-44
HEX #E81D2C

Pantone Black C
CMYK 0-0-0-100
RGB 35-32-33
HEX #232021

CMYK 0-0-0-0
RGB 255-255-255
HEX #ffffff

PARTNERSHIPS

Ongoing Partnerships: Use a vertical pipe which is 150% of the height of the “V” in SOLV for ongoing business-level partnerships.

One-Off Partnerships: Use the “x” set in the Gotham Medium font. It should be raised above the baseline to appear vertically centered.

COMMON MISTAKES

OTHER BRAND ASSETS

Here's some other stuff to keep us looking on brand that you might need to know!

BRAND COLORS

Pantone 185 C
CMYK 3-99-92-0
RGB 232-29-44
HEX #E81D2C

Pantone Black C
CMYK 0-0-0-100
RGB 35-32-33
HEX #232021

CMYK 0-0-0-0
RGB 255-255-255
HEX #ffffff

Pantone WARM GRAY 8C
CMYK 43-44-49-7
RGB 145-130-120
HEX #918278

Pantone WARM GRAY 2C
CMYK 20-20-24-0
RGB 204-194-185
HEX #CCC2B9

CMYK 0-0-0-0
RGB 255-255-255
HEX #ffffff

HAND SIGNS

These hand signs are fun little additions that you can add to any graphic piece that you see fit.

Number One

Number Two

Number Three

Number Four

Number Five

Thumbs Up

Hang Loose

Cool Beans

Peace Out

Rock On

Pinky's Up

Wave

Fingers Crossed

Clapping

Pointing

Love

That's Right

Quick Reminders:

1️⃣ SOLV is Always in All Caps: Whether it’s in a sentence or standing alone, our name stays bold: SOLV. No lowercase letters, no funny business.

2️⃣ No “The” Before SOLV: We’re just SOLV – not The SOLV Group or The SOLV. Clean, simple, and straight to the point.

3️⃣ Our Official Hashtag: #thesolvgroup: Yep, our official hashtag is #thesolvgroup. We get it – it can sound a little formal for our laid-back vibe. But hey, it’s consistent, and it works. If you’re tagging us, use #thesolvgroup so everyone can follow along.

4️⃣ Keep It Outdoorsy: Our look is vintage outdoors with a modern retro twist. Stick to natural vibes, adventure-driven themes, and bold, authentic tones when representing our brand.

THE DOWNLOADS & QUESTIONS

Hey! We’re all about creating real, fun, and cool stuff, so don’t sweat it if you need some guidance, additional information, or specific content created. Reach out to our Creative Team, and he’ll get you on the right track.

Thanks for helping us keep SOLV looking its best! Let’s create something awesome together.

DOWNLOAD THE STUFF!